Hi, AI'm Selma
The marketer's digital assistant
for data-driven targeting
Setting up targeted, personalized campaigns in no time?
Selma at your service! She's the data scientist at your fingertips,
so you can focus on what you really love again: creative marketing!
What's in it for me?
Selma automatically improves
your campaign targeting
Get your Customer Lifetime Value up! Reach your customers in an effective and relevant way... to make them stay.
Reduced effort to define targeting
Awesome algorithms analyze relevant datasets, and uncover patterns in your customers' characteristics and behaviors: hello easy targeting!
More content engagement
We all like engagement, right? Get it by sending your customers targeted content they will really want to react to!
Amazing! How does she do that?
Selma puts a data scientist at every B2C marketer’s fingertips.
Selma selects the optimal campaign asset for each customer, based on predictive analytics
The right audience
Selma recommends optimal target audiences, based on predictive analytics
Selma shows insights in your campaign's performance, customer lifetime value and what drives both
Automated data wrangling
Selma continuously and automatically learns from customer data and campaign feedback data and transaction data resulting in magnificent segmentation rules
So... did someone say
"crazy good campaign results"?
With Selma's help, your marketing team will be able to choose the optimal content mix for a campaign... before actually creating content! Once created, Selma helps to automatically match it to each individual customer.