You get a lot more than you see. Selma is intelligent and shows you everything you need to know at the right moment.
Selma's features &
WHAT YOU SEE
What the user interface is all about.
UNDER THE HOOD
From reactive responses to intelligent auto-deployment
- Selma pays attention to every marketing action and customer touchpoint
like purchases or clicks
- A machine learning engine automatically creates predictive models tailored
to our dataset
- Selma automatically refreshes the predictive models based on new data, so
that predictions stay up-to-date and relevant
- Augment existing customer data with predictive metrics like churn risk or
propensity to engage
- Predict effectiveness of new marketing campaigns or tactics
AGILE INTELLIGENCE LAYER
- Selma connects to your existing marketing automation platform
- Connect your in-house data-stores (CRM, ERP, marketing database) to Selma
- Selma is 100% GDPR-proof
- Use Selma’s insights to get more value out of your marketing technology stack
- Selma is a cloud-based application
CONNECT WITH YOUR MARKETING CLOUD
Selma loves working with other tools and integrates with your current tools in place.
WHAT CLIENTS ARE SAYING
Do not just take our world for it. Ask our clients.
With Selma, we were able to build a compelling case to leverage our data for smarter campaigns.
We got great support from their team and deadlines were respected.
Looking forward to see where Selma will take us next!
At Torfs, we are working with Selma.ai to help close the loop between data and marketing actions.
We believe that investing in this technology will bring us smarter campaign targeting and ultimately,
a better (digital) relationship with our customers.
“At Joker we love our customers. One of our efforts to grow our customer loyalty was to revolutionise the way we do email marketing. Our goal: increase digital engagement while keeping marketing pressure at acceptable levels by leveraging our customer intelligence to only send out what’s relevant to them…
SEE SELMA IN ACTION
We believe that Selma will fit well within your operations.