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  • Intention-Based Targeting RFE Model

    How to Segment and Target by Purchase Intent – Even Without a Data Engineer

    In the last 3 years, digital marketing has become significantly more expensive. You may have noticed that: Facebook, the world’s biggest social platform and owner of Instagram, has been reducing organic reach for several years in a row. Other social networks are following suit, making it harder for you to reach your customers and followers.…

  • The RFM Segmentation Framework: What it Is and Why You Need It

    Looking for an easy way to segment large marketing audiences automatically?   The RFM framework is an intuitive way to segment customers using their purchase data. It is different to other targeting models because it’s data-based, highly accurate, and scales to any number of resulting segments easily. RFM is also fast; it can give you…

  • Hot To Optimize Campaign Targeting

    How To Optimize Campaign Targeting

    Sending the the right content to the right person at the right time. A simple concept, but a complex task. Assuming you have a marketing calendar, you already know the ‘what’ and ‘when’ of your marketing campaign. But who is the right person and, on a larger scale, the right audience for each of the…